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MSc. in Marketing Business, Management & Marketing

Montpellier Business School, France
EUR €13000
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  • Entry Requirement
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Description

BECOME A MARKETING MANAGER

France has for a long time been highly regarded as a leader in luxury, fashion and a large number of premium global brands. At Montpellier Business School the MSc. in Marketing is designed to equip students with the professional skills needed to be a marketing leader in today’s highly competitive landscape. University’s award winning faculty work closely with students to ensure they master concepts related to the most innovative practises and trends. From value creation to implementing complex multi-channel marketing strategies, our graduates attain an expert understanding of traditional and modern marketing principles that drive consumer demand. This comprehensive programme prepares students for a wide array of careers that go beyond functional marketing. MSc. graduates continue on to industries as diverse as retail, fashion, technology, branding, financial services, and consumer goods.


MSc. Marketing Course Contents

Semester – 1

  • Entrepreneurial Project (part1)
  • Business French (or English)
  • Behavioural Focus
  • Introduction to Marketing
  • Strategic Marketing Advanced
  • Digital Marketing
  • Consumer Behaviour and Psychology
  • International Marketing
  • Social impact of Marketing

Semester – 2

  • Entrepreneurial Project (part 2)
  • Strategic Marketing, Markstrat
  • Business French (or English)
  • Graphic Design & Brand Communication
  • Integrated Communication
  • Luxury Marketing
  • Food and wine Marketing
  • CRM Big Data

Internship (Semester – 3)

Master Grande École program are acclaimed by recruiters who appreciate their capacities for innovation and Adapting to change and new environments, their sense of dialogue and humility. Montpellier Business School and its Master Grande École program are based on a human scale composed of professors and students from all over the world.

4 to 6 months professional practice, internship or job Master Thesis

AFTER COMPLETING THIS COURSE ALL INTERNATIONAL STUDENTS WILL GET ONE YEAR POST-STUDY-WORK VISA SO THAT THEY CAN FIND JOB IN THEIR RELEVANT FIELD.

Employment and Career Options

The MSc. in marketing enables graduates with the advanced knowledge and skills needed to pursue management positions. Due to students acquiring a solid foundation in the principles of marketing through courses in marketing, strategic planning and database management or specialty areas such as digital marketing and brand management they are exposed to many options in a marketing career selection such as market research, brand management, advertising, promotions and public relations.

  • Marketing Manager
  • Digital Marketing Manager
  • Communications Director
  • International Brand Manager
  • International Product Manager
  • International Events Director

APPLICATION FORMS

  • EOE STUDENT APPLICAITON FORM (ELECTRONIC)
  • EOE STUDENT APPLICAITON FORM (PRINTABLE)
  • PREVIOUS STUDY IN ABROAD FORM (ELECTRONIC)
  • PREVIOUS STUDY IN ABROAD FORM (PRINTABLE)

Detail

  • Fees: EUR €13000
  • Course Level: Masters
  • Duration: 16 Months

Additional details

  • Application Fees: EUR €120
  • Deposit: €3000 (Minimum)
  • Intakes: September
  • Accommodation: Available
  • Work: 20 Hours/Week
  • Campus: Montpellier

Entry Requirements

ACADEMIC REQUIREMENTS

LANGUAGE REQUIREMENTS

  • Address: 2300 Avenue des Moulins
  • City: Montpellier
  • State/county: Montpellier
  • Zip/Postal Code: 34080
  • Country: France

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Contact info

CONTACT Institute
Montpellier Business School
+33 4 67 10 25 00 contact.eoe
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